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MARCO

MARCO A. PERUGINI — BRAND CONSULTANT & CREATIVE DIRECTOR

BRANDS THATSAY IT ALLIN ONE SHOT.

Positioning, identity and advertising for companies that are too good to be forgettable. You have 3–5 seconds. Let's make them count.

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BRANDS MARCO HAS WORKED ON

PLANET FITNESS, McDONALD'S, NISSAN, JETBLUE, KAY JEWELERS, SPIRIT AIRLINES, PERONI, DR PEPPER, MASSAGE ENVY, ESSILOR, HAIR CLUB

01 /THE 3–5 SECOND RULE

YOU HAVE3 SECONDS. MAYBE 5.

TIME ON PAGE

3S

THE GENERIC TAGLINE

Innovative solutions for modern businesses.

THE MARCO VERSION

HELLO, [YOUR CATEGORY].

The modern consumer decides almost instantly. If your brand needs a paragraph to explain itself, it's already lost.

02 /THE RED FLAGS

THE THREE PROBLEMS I SEE IN ALMOST EVERY BRAND.

01NO MARKET POSITION TO SPEAK TO.Fix: one line that is both your position and your personality.
02NO CLARITY ON WHAT YOU DO & WHO IT'S FOR.Fix: spell it out simply, so people get it on the first read.
03NO DISTINCT PERSONALITY IN A SEA OF SAMENESS.Fix: one consistent look and voice, with a message tailored to each audience.

THESE ARE ALLGOOD PROBLEMS.LET'S SOLVE THEM.

ENTER THE MARCO LENS

03 /WHAT WE BUILD TOGETHER

FIVE WAYS IN.

01

BRAND AUDIT & PROPOSAL

An outside-in look at where your brand stands, and exactly where it should.

02

POSITIONING & MESSAGING

One line that does the work of ten.

03

BRAND IDENTITY & VISUAL SYSTEMS

A look people recognize in a blink.

04

CAMPAIGN & ADVERTISING CONCEPTING

Ads that state the problem, land the brand and close the gap.

05

CREATIVE DIRECTION (RETAINER)

A seasoned creative director in your corner, ongoing.

ALL SERVICES

04 /HOW IT WORKS

SIX STEPS. NO GUESSWORK.

01

DISCOVERY

02

AUDIT

03

THE LENS

04

SCOPE

05

BUILD

06

LAUNCH

SEE THE FULL PROCESS

THE WORLD IS MORE EXCITING WHEN IT'S APPROACHED AS YOUR CANVAS.

— Marco A. Perugini

Tell me where your brand is stuck. I'll tell you how to unstick it.

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