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MARCO

04 /ABOUT MARCO

GENERATE DEMAND.GET GREAT RESULTS.AND MOST IMPORTANTLY —MAKE IT BEAUTIFUL.

MARCO A. PERUGINI — BRAND CONSULTANT & CREATIVE DIRECTOR

01 /THE STORY

BUSINESSMEETSART.

I grew up learning business from my father and art from my mother. Somewhere between the two I found the thing I've done ever since: making brands that sell and look like they mean it.

02

I started freelancing before I'd even finished my degree. Real clients, real deadlines, real money on the line. It taught me early that a pretty logo is worthless if nobody understands what you do.

03

Then I moved from Connecticut to South Florida and spent four years as Art Director of New Business & Marketing at Zimmerman Advertising (Omnicom Group). New business is where an agency fights for its life. You get one pitch, one shot, a few seconds to make a room believe. That's where I learned to say it all in one line.

04

Through all of it I kept running my own clients. More than a decade of branding, design, advertising and concepting later, the job is still the same: find the truth of a brand, put a stake in the ground, and make it beautiful.

Marco by the numbers

YEARS
10+
AT ZIMMERMAN (OMNICOM)
4 YRS
NATIONAL BRANDS
11+
LINE THAT SAYS IT ALL
1

02 /MANIFESTO

WHAT I BELIEVE

06 RULES MARCO WORKS BY — ON EVERY BRAND, EVERY TIME.

  1. Your tagline and your position should be the same thing.

  2. You have 3–5 seconds. Spend them well.

  3. Clarity first. Then personality. Then both, every time.

  4. One consistent brand, many tailored messages.

  5. Every problem is a good problem if you're willing to solve it.

  6. Make it beautiful.

03 /BRANDS MARCO HAS WORKED ON

WORK WITH MARCO

LET'SCREATE.

Tell me where your brand is stuck. I'll tell you how to unstick it.

WORK WITH MARCO