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MARCO
MV / AUDIT — 001CONFIDENTIAL — PREPARED BY MARCO A. PERUGINI

[YOUR BRAND] — INITIAL BRAND AUDIT & PROPOSAL

An audit on positioning, core strengths, and possible pathways to market.

This is how I look at every brand, from the outside in. Scroll through it like you're sitting across the table from me.

It replaces [YOUR BRAND] on every slide.

SCROLL01 / 08

THE LIGHTNING-FAST READ

WHAT ARE YOU, REALLY, IN ONE LINE?

Every engagement starts with a straight answer: what are you, really, in one line?

■ DRAFT 01

REVISION LOG

  1. DRAFT 01[YOUR BRAND] is an innovative, cloud-based, end-to-end platform that empowers teams of every size to manage files, workflows and collaboration in one place.
  2. DRAFT 02[YOUR BRAND] helps teams manage their files and projects in one place.
  3. FINAL[YOUR BRAND]. Never lose a file again.

01 /POSITION

Most brands treat their tagline and their market position as two different things.

TAGLINE ANALYZER — BEFORE

CURRENT TAGLINE

NEVER LOSE A FILE AGAIN.

  • Works: Clear benefit
  • Works: Short & memorable
  • Missing: No personality
  • Missing: Not ownable — any competitor could say it
  • Missing: Never names the brand

02 /CLARITY

Your site assumes people already know how to use you.

MESSY PROCESS

Diagram of USER, TOOLS, TEAM, PLATFORM, OUTPUT. Tangled together in every direction.

One error in a messy process forces a rework of the whole thing. A clear flow turns chaos into an operation.

03 /PERSONALITY

In a sea of sameness, no personality reads as no trust.

CONSISTENT VISUAL + VOICE

TAILORED MESSAGE

[YOUR BRAND]

YOUR WORK. ONE PLACE. ZERO CHAOS.

Everything you make, saved and findable the second you need it.

START FREE >

THE AD FRAMEWORK

THREE FRAMES. ONE IDEA.

PERSONALITY LAYER 01

VISUAL

Same black, same type, same slash in every frame. You know who's talking before you read a word.

PERSONALITY LAYER 02

MESSAGE & VOICE

The problem line changes per audience. The voice never does: short, direct, a little provocative.

RECAP

PROBLEMS → SOLUTIONS.

  1. 01

    No market position

    One line that's both position and personality.

  2. 02

    No clarity

    Simplified use cases for immediate understanding.

  3. 03

    No personality

    Brand + Position + Clear Comms + Targets.

08 /NEXT STEP

WANT THIS FOR [YOUR BRAND]?

REQUEST YOUR BRAND AUDIT

All concepts shown are illustrative examples of Marco's methodology.